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Click here to find out how successful executives have managed to attract outside investment into their businesses: the results from recent interviews with MDs and FDs who have raised significant funding, conducted in conjunction with Cambridge University.

Click here to find out how top finance directors get the most out of their banks

Download true confessions on Enron [here], re-printed from Real FD magazine, the UK's largest circulation monthly mag for finance directors.

Download the report "Exit Routes" [here], produced in conjunction with Cambridge University. It's a research report looking at the links between ownership structure, growth rate and exit strategy for privately owned businesses.

Choosing a corporate finance advisor

Corporate finance advisors: personal qualities

When selecting a corporate finance advisor you should:

  • find someone whose counsel you value;
  • find someone you can see yourself spending a lot of time with (you will inevitably end up burning a fair bit of midnight oil together); and
  • find someone for whom this project will be important.

Question your candidates

Don't be afraid of asking some searching questions:

  • how many corporate finance projects do you deal with in a year? A huge list of deals may look impressive but also may tell you something about how much effort goes in to each one;
  • how many corporate finance projects do you deal with at one time? Comment as above;
  • what is your daily/ hourly rate? Don't let your corporate finance advisor be shy about this. Everyone has a daily or hourly rate they target. If they're shy about it, perhaps it's embarrassingly high. The day rate will tell you something about how quickly your corporate finance advisor will start to lose interest in your project;
  • which staff will you assign to this project? You may have met an impressive senior corporate finance advisor whose job it is to sell the project to you, but how much of his time will you actually get? A huge team assigned to selling your business may seem impressive but it can also be a ploy to apply junior and cheaper labour to your job;
  • how much of your time will this project absorb and how much of their time will it absorb? Comment as above;
  • what is your fee target for the year - how big a proportion of the target will this project account for? Again, an indication of how important this project will be to your corporate finance advisor;
  • how are you remunerated? It's all very well agreeing a big success fee with an organisation but it's worth finding out how much of that success fee the corporate finance specialist doing the work for you will share. If he only shares a proportion then that's bound to affect how much personal effort he will apply on your behalf. He's only human!

Aside from all that, certainly don't be afraid of asking advisors to agree fixed or success related fees with you!

Mark Robson of Keen Advice is a corporate finance advisor specialising in buying and selling businesses, and mergers and acquisitions.

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Keen Advice specialises in providing corporate finance advice to clients selling businesses or participating in mergers and acquisitions.